Feeding Guidelines & Calculator

General Feeding Advice

Adult Dogs:

Aim to feed 2-3% of your pet's ideal current body weight, ideally spread over 2 meals per day. For pets that need to put on weight or who have higher nutritional needs, increase the amount of each meal over a period of time until the optimum weight is achieved.  If the animal needs to lose weight, reduce the amount fed per day. 

You may wish to measure their portions until you get a feel for the proper amount. 

Smaller dogs generally have a higher metabolism and may require slightly more, whilst larger dogs may require less.

The above is intended as a guide only - Feeding should be tailored to the needs of the individual pet.  The activity level, age and size of your dog or cat will ultimately determine how much to feed them.


Should generally be fed to appetite from around 4-6 weeks until around 3-4 months of age, when you should be feeding 5-6% of the animal's ideal body weight for their age, spread over four meals per day, reducing to two meals as they reach 6 months of age. 

As they approach maturity, start reducing the total daily amount to 2-3%, but still keep a careful eye on their weight and reduce or increase the portion size as required.   

Remember - there are no hard and fast rules for feeding - every animal has a different metabolism and nutritional requirements, so feeding should be tailored to suit your pet.

Feeding Calculator
Raw             Gently Cooked Crumble
Pouch contains 1 lb (16 oz) Bag Contains 2 lbs (32 oz)
75 lb dog - 1 1/2 pouches 75 lb dog - 24 ounces
50 lb dog - 1 pouch 50 lb dog - 16 ounces
25 lb dog - 1/2 pouch 25 lb dog - 8 ounces
13 lb dog - 1/4 pouch 13 lb dog - 4 ounces









Don't forget that exercise is essential, mentally and physically too!

Adult Cats:

Adult cats require approximately 30 calories per pound per day over two meals to maintain their weight.


Kittens need approximately 60 calories per pound per day for growth.  Kittens 6-12 weeks of age need to be fed 4 times a day.  At 12 weeks to 6 months, feed 3 times a day, reducing to 2 times a day at 6 months of age.

Cat's Weight / feed per day Cat's Weight / feed per day
5 lbs / 3.3 oz 8 lbs / 5.3 oz
6 lbs / 4.0 oz 9 lbs / 6.0 oz
7 lbs / 4.7 oz 10 lbs / 6.7 oz






The amount to be fed should always be tailored to suit your cat.

If you have any questions or concerns about how much your pet needs, or wish to discuss your pet's particular dietary needs please feel free to contact us!