Our Philosophy

FRESH, COLD PROCESSED and NATURAL natural-photo.jpg


We try to make our foods as simple as those you would find in nature.

It’s a simple philosophy; we look to nature to find what’s best for our pets.  That’s why we use only fresh, natural, ingredients.  

When you read our packaging, you will find only wholesome fresh ingredients that you understand and would eat yourself.  We only use natural foods that have been approved for human consumption, and all of our meat comes from American farmers after passing inspection by the USDA. The poultry we use is grade "A" quality from local farmers we trust, and our beef is “Select” quality only.

We feel it is best not to go against nature.   For the same reason you don’t feed a horse fried chicken, we won’t feed grains to dogs.  It’s just not natural.  Our recipes are therefore based on species’ appropriate ingredients, which Mother Nature intended our dogs and cats to eat.

We keep the processes used to make our foods to an absolute minimum, by grinding fresh meat, bone and vegetables in our temperature controlled kitchen and then vacuum sealing them for freshness in BPA-free plastic.  This not only seals in the freshness of our ingredients, but makes each pouch extremely convenient to store and serve. We NEVER use any preservatives, but all of our products are frozen within minutes of preparation, keeping all the goodness locked in.

Because we love our cats and dogs as much as you do, we have set ourselves standards far above those already imposed the AAFCO and the FDA, to ensure the optimum health and wellbeing of your pet.



Why we don't make heavily processed foods.

When foods are overly processed much of their nutritional value is lost and is usually replaced with manmade nutrients as well as unhealthy fillers to bulk the product out.  As a basic rule of thumb, if it comes in a box, a bag or can it is probably processed. Most of the main ingredients in many mass produced pet foods began as waste products from the meat and grain industries.  These products have been deemed unfit for human consumption but are then sold on to many pet food manufacturers as “feed grade ingredients”.  When being converted into pet food, these ingredients often require high heat and pressure to be made safe enough to feed to our pets.  Preservatives are usually then added along with a flavored coating make them more palatable. 

Some of the most harmful ingredients in processed pet foods include: ethoxyquin (also used as a pesticide), Butylated Hydroxyanisole (BHA) and Butylated Hydroxytoluene (BHT) (possible carcinogens), Propylene Glycol (found in anti-freeze), meat sourced from dead or diseased animals (such as road kill, animals that died in the field, and even euthanized animals), fats sourced from used restaurant grease, chemical or pesticide contaminated vegetables, grains, and fruits.  All these are approved by the Association of American Feed Control Officials (AAFCO) and FDA for use in pet foods.


Do you know what's in your pet's food? 

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